Lona Meza
Opinion
12 November 2019
•
The ninth iteration of Brainy Bar, hosted by Walnut Unlimited and WARC, featured an all-female cast of speakers providing advice and expertise on the ways in which neuro is leading changes in branding, communications and research. Lona Meza was there to hear.
Opinion
12 July 2019
•
In the Yeezy shoe brand, a collaboration between German shoemaker adidas and prolific showman and artist Kanye West, we see what becomes of a disciplined business model with a thoroughly undisciplined creative at the helm. WARC’s Lona Meza looks at how the artist switched from a desire to emulate to a desire to create, one that adidas would embrace.
